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Letting customers win: live chat agent effectiveness in B2C sales negotiations
(University of Missouri--Columbia, 2022)
data from a national home appliance retailer were employed to develop a validated corpus of textual cues to capture sales agent closing tactics and to test the proposed hypotheses. The results show that the concession of an unadvertised discount...
Three essays on the time series of returns
(University of Missouri--Columbia, 2023)
-sample and out-of-sample predictions. This outperformance is particularly noticeable in long-term forecasts. However, real-time mean-variance investors can only achieve economic gains using Bitcoin trade sentiment, suggesting the challenge of transforming...
Effect of brand social media adoption on brand performance
(University of Missouri--Columbia, 2023)
The continuous emergence and decline of social media platforms present challenges for businesses in planning, investing, and justifying their investments in these platforms. Observations have noted that social media often ...